02 — DESIGN
BERKELEY FORMULA RACING · 2026–27
Sponsorship & Brand Design
Sponsorship communications and visual identity work created for
Berkeley Formula Racing, UC Berkeley’s Formula SAE team. Developed in
collaboration with the Business & Operations subteam to communicate
the team’s engineering capabilities, competitive identity, and value
to prospective partners.
ROLE
Graphic Designer
Business & Operations
DELIVERABLES
Sponsorship packet
Brand graphics
ORGANIZATION
Cal Formula Racing
UC Berkeley
Selected work from a collaborative team project. Individual design
contributions are identified where appropriate.
WESTERN ACADEMY OF BEIJING · 2025
Senior Jacket Design
A customizable varsity jacket concept created for the Western Academy
of Beijing Class of 2025. The design combines school colors, bilingual
typography, personalized names and initials, and national flags
representing the school’s international community.
CLIENT/TARGET AUDIENCE
Western Academy of Beijing
Class of 2025 Cohort
PROJECT TYPE
Apparel design
Merchandise design
DELIVERABLES
Jacket concept
Front, back and sleeve graphics
Co-designed with classmate for the Western Academy of Beijing
graduating class.
03 — ABOUT
Artist and designer based in Berkeley.
I’m Lily Zhang, an Art Practice and Economics student at UC Berkeley.
My work spans painting, illustration, visual identity, and brand
design. I’m particularly interested in the intersection of art,
culture, and commercial design.