02 — DESIGN
BERKELEY FORMULA RACING · 2026–27
Sponsorship & Brand Design
Sponsorship communications and visual identity work created for
Berkeley Formula Racing, UC Berkeley’s Formula SAE team. Developed in
collaboration with the Business & Operations subteam to communicate
the team’s engineering capabilities, competitive identity, and value
to prospective partners.
ROLE
Graphic Designer
Business & Operations
DELIVERABLES
Sponsorship packet
Brand graphics
ORGANIZATION
Berkeley Formula Racing
UC Berkeley
Selected work from a collaborative team project. Individual design
contributions are identified where appropriate.
BERKELEY FORMULA RACING · B27 RECRUITMENT
Recruitment Graphics
A pair of recruitment graphics designed to introduce BFR to prospective members and translate the team's technical,
competitive energy into a bold and approachable visual campaign.
ROLE
Graphic Designer
Business & Operations
DELIVERABLES
Recruitment campaign
Social media graphics
ORGANIZATION
Berkeley Formula Racing
UC Berkeley
BERKELEY FORMULA RACING · COMMUNITY EVENT
Women of BFR
Event graphic created for Women of BFR, celebrating the women across
Berkeley Formula Racing and promoting an inclusive community within
collegiate motorsport and engineering.
ROLE
Graphic Designer
Business & Operations
DELIVERABLE
Event promotion
Social media graphic
ORGANIZATION
Berkeley Formula Racing
UC Berkeley
WESTERN ACADEMY OF BEIJING · 2025
Senior Jacket Design
A customizable varsity jacket concept created for the Western Academy
of Beijing Class of 2025. This design combines school colours, bilingual
typography, personalized names and initials, and national flags
representing the school’s international community.
CLIENT/TARGET AUDIENCE
Western Academy of Beijing
Class of 2025 Cohort
PROJECT TYPE
Apparel design
Merchandise design
DELIVERABLES
Jacket concept
Front, back and sleeve graphics
Co-designed with classmate for the Western Academy of Beijing
graduating class.
WESTERN ACADEMY OF BEIJING · 2024
High School Yearbook Design
A few section cover designs for the Western Academy of Beijing's 2024
High School Yearbook that I illustrated. Follows the theme of "Art Over
the Centuries", where each section was an era of art; examples shown
are section covers for the Renaissance and Pop Art eras. Designs reference
the famous "The Winged Victory of Samothrace", as well as Andy Warhol's
"Campbell's Soup Cans".
CLIENT/TARGET AUDIENCE
Western Academy of Beijing
High School 2024 Cohort
PROJECT TYPE
Graphic Design
Illustration
DELIVERABLES
Physical copy
Printed graphics
03 — ABOUT
Artist and designer based in Berkeley.
I’m Lily Zhang, an Art Practice and Economics student at UC Berkeley.
My work spans painting, illustration, visual identity, and brand
design. I’m particularly interested in the intersection of art,
culture, and behavioural economics.
